In Episode 6 of Revenue Engine Masters, we sit down with Warren Zenna, CEO and Founder of the CRO Collective. Warren shares his journey from early advertising days to building CRO-ready organizations, emphasizing the critical role of integration in revenue functions. He discusses the common pitfalls in B2B growth strategies and offers practical insights on aligning sales, marketing, and customer success around a seamless customer experience. Whether you’re a CRO or an aspiring leader, this episode offers a fresh perspective on driving sustainable revenue growth.
