Episode 55 - Mark Harmon
Creating Soulful Places Through Luxury Hospitality, Connection, and Curiosity
In this special episode of The Conscious Hospitality Podcast, host David Arraya welcomes Mark Harmon, visionary founder of Auberge Resorts Collection and Chairman of Private Label Collection, for a heartfelt and inspiring conversation about what it truly means to lead with purpose in the world of luxury hospitality.
With over four decades in the industry, Mark Harmon has dedicated his life to creating more than just beautiful properties—he has built soulful destinations that connect people to place, to each other, and to themselves. From the founding of Auberge Resorts to his new ventures with Private Label Collection, Mark has always been guided by a deep respect for craftsmanship, community, and the human experience.
In this conversation, Mark shares powerful reflections on:
His early life and the influences that shaped his love for nature, design, and meaningful work
The founding philosophy behind Auberge Resorts Collection, and how creating connection, authenticity, and character became the brand’s cornerstone
The role of mentorship, servant leadership, and curiosity in building an enduring legacy
Why hospitality must evolve beyond traditional models and embrace community-driven, sustainable, and creative approaches
His transition from CEO of Auberge to launching Private Label Collection, a project rooted in personalization, place-making, and soulful luxury
Life lessons on patience, personal growth, and the never-ending journey of self-discovery
Mark reminds us that “the map is not the territory”—a metaphor for the evolving nature of leadership, entrepreneurship, and human connection. Whether you're a hotelier, creative, leader, or simply someone passionate about making people feel seen and valued, this episode is rich with insight.
🎧 Listen now and discover how luxury, when done consciously, becomes a vehicle for community, intention, and transformation.
Keywords: mark harmon, luxury hospitality, auberge resorts collection, private label collection, hotel leadership, conscious hospitality, mentorship, guest experience, sustainable development, community building, emotional intelligence, hospitality design, self-awareness, human connection, creativity in business, personal growth, visionary leadership, purpose-driven business
