How do we redefine our relationship with fashion in our “overconsumption era”, where clothes are bursting out of our closets, but we still feel we have nothing to wear?
This paradox of ‘plenty yet lacking’ reveals a deeper dilemma, rooted in relentless consumerism and the gimmicks of fast fashion.
When companies market excessive buying, owning, and hoarding as “must-haves”, is it societal pressure, or our own deep-seated desire for showing off apparent status symbols?
A sustainable revolution is brewing — promoting preloved and secondhand alternatives.
But can this new culture of thrifting, renting, and swapping free us from the clutter of mindless consumption?
With growing awareness and innovative solutions, there is a hopeful path forward.
Addressing barriers, shopping norms, and industry challenges.
Get ready with us as Southeast Asia’s biggest circular fashion forerunners, Raye Padit, founder of @TheFashionPulpit, and Raena Rui, co-founder of @StyleTheory , swap out societal stigmas for slow fashion and shared wardrobes.
In this episode of Sustainable Tea with Shreya, @SustainableTeaWithShreya , Raye and Raena address the perceived notion of scarcity created by the fast fashion industry, our obsession with owning more, the social and psychological drivers of this overconsumption, the myths around preloved clothing, adopting alternatives like rentals and secondhand shopping, challenges faced by businesses, the influential role of social media and fashion influencers in promoting mindful and sustainable choices, and the huge impact of these changes.
In this video:
00:00- Trailer
01:07- Intro: Two Changemakers Transforming Fashion with Innovation in Singapore and Asia — Raye Padit, founder of @TheFashionPulpit and Raena Lim, co-founder of @StyeTheory
08:25- Why Having a Capsule Wardrobe Is Better than Following Fashion Trends
14:09- Conscious Consumerism with Sustainable Fashion
22:02- Shopping Preferences, Buying Behaviour, and Bias in Repeating Outfits
36:27- Industry Challenges in the Sustainable Fashion Movement
46:16- Clothing Myths Around Preloved and Secondhand Shopping
48:34- Analysing Business Development with Entrepreneurial Advice
56:40- Advice to Consumers wanting to make better choices
01:04:11- Cofounders, Balancing Personal and Professional life
01:10:11- Sustainability achievements and the meaning of sustainable fashion
01:16:20- Bloopers
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