Whitney Smith and Madeline Becker Hamilton launched Ivy City Co. with a simple idea — to design dresses they actually wanted to wear. What started as a creative outlet quickly became something more: a growing community, a national brand, and a business built on connection, confidence, and thoughtful design.
In this episode, the Ivy City co-founders share how they scaled a hobby into a full-scale operation, what it takes to lead as a trio, and how staying close to the customer has shaped everything from sizing to storytelling. They talk candidly about self-doubt, growing pains, and the kind of decision-making that can’t be found in a spreadsheet.
We get into motherhood, friendship, and what it looks like to build a business that feels as personal as it is powerful.
This one’s about alignment, intuition, and showing up for what matters.
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