Welcome to The Cosmetic Chronicles!
In this episode, I’m diving into the backstory of one of my personal faves: ColourPop Cosmetics AKA the creator of the Super Shock Shadow and a brand that should have a gold medal in intellectual property collabs.
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Sources:
https://www.shopify.com/blog/214945353-seed-beauty-kylie-cosmetics
https://www.refinery29.com/en-us/2016/05/111883/colourpop-founders-video-interview
https://www.thelist.com/359037/the-untold-truth-of-colourpop-cosmetics/
https://crowdfavorite.com/casestudies/colourpop-18-months-of-sales-in-a-single-cyber-monday/
https://fashionista.com/2017/08/buy-colourpop-sephora-holiday-2017
https://www.thecut.com/2018/06/colourpop-launched-their-new-42-shade-matte-foundation-line.html
https://www.licenseglobal.com/beauty-cosmetics/colourpop-ten-years-of-beauty-excellence
https://www.popsugar.com/beauty/colourpop-hello-kitty-makeup-collection-48379461
https://www.elle.com/beauty/makeup-skin-care/news/a33357/colourpop-cosmetics-instagram/
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colourpop cosmetics, beauty, makeup, super shock shadows, affordable beauty, fast makeup, makeup trends, influencer marketing, ecommerce, brand evolution, cosmetic trends, beauty journalism, beauty brand, makeup history, cosmetics, success, sales, Cyber Monday, marketing strategy, beauty industry