Do you ever feel like you work so hard and can't move the needle? Or how about this...Have you ever spent a majority of your time working with clients you would rather have never signed?
Sean Lyden and I are talking about ICP in this episode of Culture for Breakfast. Sean runs Systematic Selling and coaches sales teams around the country and one of the first exercises he has each team do, is define who is their Ideal Client.
During this episode we break down the incredible benefits of having a clearly defined ICP, and what happens when you don't. If you are a business owner, leader, or in sales, you want to make sure you hear what Sean is bringing to this weeks episode.
