Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.
Welcome to The Good Press Pod, your purpose-driven PR podcast.
Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.
Today on the Good Press Pod, Lindsey offers tangible ways to build social media into your public relations campaign, and vice versa! Learn tips on avoiding trend traps, crafting impactful content, and using social media as a compelling catalog of your achievements to propel your public relations campaigns. Plus, learn why conscious consumerism demands that brands not only do good but share the stories of that good work!
Ready to dive in? Here’s a peek at what’s in the episode:
[00:02:51] - Hear why we integrate public relations and social media for greater impact.
[00:05:22] - Learn how social media content calendars can inform your pitch calendar to maximize engagement.
[00:08:54] - Understand the alignment between doing good and business promotion through social media and traditional public relations.
[00:11:59] - Define the Social Impact Storytelling cycle and how social media kickstarts the process.
[00:16:52] - Differentiate between meaningful impact and clout chasing!
[00:20:58] - Review a Nike and Dove case study to see impact PR play out on a professional level.
[00:24:59] - Gather tips on using a nine grid to manage your social media presence without feeling overwhelmed.
[00:26:30] - Understand what it looks like to stay true to your brand across all mediums.
Grab your notepad and join us for The Good Press Pod!
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This podcast is an MHH Media production. Get to know MHH Media!
Want more fun marketing content? Check out the Marketing Happy Hour podcast.
