Summary:
Lauren Campbell, founder of the Archer Group, shares her journey in real estate development and placemaking. She grew up in a real estate family and initially studied architecture, but pivoted to real estate after realizing her passion for creating experiences and controlling the narrative of a neighborhood. She discusses her success in the Edge District of St. Petersburg, where she and her team strategically curated a tenant mix and transformed the area into a vibrant destination. She also talks about her current projects, including a mixed-use development in Tampa and the adaptive reuse of a bankrupt telecom building. Lauren emphasizes the importance of return on experience and the role of marketing in place making. In this conversation, Lauren Campbell discusses the importance of a digital presence when building a business in today's world. She emphasizes the need to understand and cater to your target audience online, as it impacts how they experience your brand or place. Campbell also shares her approach to marketing, which focuses on authenticity and creating resonating experiences. She highlights the value of local entrepreneurs and the role they play in creating a sense of place. Overall, the conversation explores the intersection of real estate, marketing, and technology.
Intro:
Lauren Campbell is a Developer and Florida-licensed Broker, from Tampa, FL.
She has more than 10 years of experience in the field of commercial real estate. Lauren is currently pursuing opportunities for development and redevelopment in infill historic neighborhoods in transition throughout Hillsborough and Pinellas County. Lauren understands the sometimes-intangible value of projects that are in emerging neighborhoods- and she specializes in igniting the ground-floor hospitality and retail of these projects to jump-start development. Her strategic approach to problem-solving is evidenced in her many previous projects and initiatives, outlined on the following page.
Historically, Lauren has collaborated with investors, landholders and developers to take projects from acquisition to stabilization – often working on adaptive reuse and redevelopment opportunities as well as ground-up projects. She has participated as a partner on many of these projects. She often acts as the local lead on projects and brings local knowledge and relationships to the project, ensuring its success. In addition to these relationships, she can provide additional value by leveraging outside opportunities to grow deal metrics –utilizing programs such as Qualified Opportunity Zones, CRA TIF funds, TOD funds and other special overlays or taxing districts that may be applicable.
Lauren is a graduate of the University of South Florida where she earned a bachelor’s degree in Art History, focusing on Architectural History. She also is an active member of ULI, REIC, ICSC, TBRA and CREW Tampa Bay. She is also a co-founder of Walk/Bike Tampa.
Chapters:
00:00 Introduction and Background
08:02 From Architecture to Real Estate
12:34 Transforming the Edge District
17:12 Current Projects: Mixed-Use Development and Adaptive Reuse
22:23 Marketing and Psychology in Place Making
23:18 The Importance of a Digital Presence
24:13 Authenticity and Resonating Experiences in Marketing
26:00 The Role of Local Entrepreneurs
32:14 Transforming the Real Estate Experience
35:29 Utilizing Public Databases for Research
Connect with Lauren on Social Media :
@thearchergroupre on Instagram,
(9) Lauren (Capo) Campbell | LinkedIn
Link to Website: Archer - Commercial Real Estate in Tampa Bay (archergroupre.com)
Work Email: Lauren@ArcherGroupRE.com
Keywords:Archer Group, real estate, development, placemaking, architecture, Edge District, St. Petersburg, tenant mix, mixed-use development, marketing, digital presence, building a business, online marketing, target audience, authenticity, resonating experiences, local entrepreneurs, sense of place, real estate, marketing, technology
