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Description

Still pricing advisory work by the hour? You could be leaving thousands on the table.

00:00 Why your pricing problem is really a positioning problem

02:03 The high cost of time-based pricing for advisory work

04:45 The shift from technician to advisor starts with pricing

07:18 Real client story: from undercharging to 40% revenue growth

10:12 The six value drivers behind premium advisory fees

16:54 Value pricing conversations that connect and convert

19:58 Closing the value gap in your firm

Accounting firm owners often deliver six-figure results—yet charge fees based on time, not outcomes. This disconnect creates a revenue ceiling, attracts the wrong clients, and drains your energy.

In this episode, discover what needs to shift so your pricing reflects the real value of your expertise.

You’ll learn:

  • ✔️The six factors that increase your advisory pricing power

  • ✔️A case study: how one firm owner raised fees and reduced workload

  • ✔️Conversation starters that lead to aligned, outcome-based pricing

  • If you're ready to move from overworked to well-compensated, this episode is for you.

    🎯 Free guide for accountants: Get Paid What You’re Worth

    🎙️ Subscribe for weekly value pricing and growth strategies:
    https://podcasters.spotify.com/pod/show/loren-fogelman2