Renewals aren’t just a paperwork process—they’re the heartbeat of resident retention in multifamily housing. In this episode of Viewpoints Podcast, hosts Paul Rhodes, Mike Brewer, Mary Gwyn, and Ronald Harrington uncover why renewals should be treated with the same urgency and importance as acquiring new residents.
From the first impression on move-in day to the daily impact of maintenance teams, this conversation explores how small actions create lasting loyalty. You’ll learn why communication, customer service, and proactive engagement from day one determine whether residents choose to stay—or move on. If you’ve ever wondered how to shift your team’s mindset from “getting residents in” to “keeping them happy,” this is the episode you can’t afford to miss.
What’s Covered in This Episode:
-Why do renewals begin the moment a new resident moves in?
-What strategies create first impressions that lead to long-term retention?
-The first 48 hours often determine whether residents will renew.
-How maintenance and communication shape the resident experience and loyalty.
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#Renewals #Multifamily #ResidentRetention #PropertyManagement #Maintenance #Leasing #CustomerService #Occupancy #Communication #FirstImpressions
