What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.
With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps residents coming back. Whether you’re a marketer, property operator, or housing professional, this episode will inspire you to rethink what “home” means for today’s students.
🎙️ In This Episode, We Cover:
✔ Why focusing on resident experience is key to retention and brand success.
✔ What Subtext is doing differently to make move-in day memorable and stress-free.
✔ The wellness and engagement programs driving higher satisfaction in student housing.
✔ How on-site student teams bring authenticity and energy to marketing and operations.
💬 Ready to learn how to turn housing into a holistic experience?
👉 Tune in to this episode of Optimized and discover how Subtext is shaping the future of student living!
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