Our effort to bring Great Lakes beer to Tennessee continues.
It's no secret! If you listen to the podcast, then you know, Great Lakes Brewing Company in Cleveland, Ohio is one of our favorites. We visited the location in May.
Michael Williams returns after joining us a year ago. He's been a part of the team going on 13 years! These days, his focus is on brand development.
This year, Great Lakes Brewing Company has been doing a lot of limited releases. Michael tells us the strategy behind it. Plus, some new beer on the tap menu. Including the addition of a very popular Vibacious IPA.
Many breweries across the country have added light lagers to the tap menu. Great Lakes included! It's already award -winning.
Pat and Dan Conway started Great Lakes Brewing before breweries became a big deal. Way back to 1988. We asked Michael what he has learned from them.
The craft beer market is always changing. Michael weighs in on appealing to regular customers and new ones.
Cheers!
