In this episode of the AI Marketing Navigator, Alex Carlson discusses the latest developments from Meta's Connect 2024 conference, focusing on the unveiling of the Llama 3.2 AI model and the groundbreaking Orion AR glasses. He explores the features of Orion, its implications for human-computer interaction, and its potential impact on marketing strategies in the future.
Keywords
AI, marketing, Meta, AR glasses, Orion, technology, human-computer interaction, XR, marketing futurism
Takeaways
- Meta's Connect 2024 showcased significant advancements in AI and AR.
- Llama 3.2 can process both images and text, enhancing user interaction.
- Orion AR glasses are designed to be lightweight and user-friendly.
- The glasses will utilize voice, hand, and eye tracking for interaction.
- A new EMG wristband will allow discreet control of the glasses.
- Orion aims to integrate digital experiences into the physical world.
- The glasses are seen as a key leap in human-computer interaction.
- Meta believes AR wearables could become as ubiquitous as smartphones.
- The technology behind Orion includes advanced cooling systems similar to NASA's.
- The development of Orion is a step towards personalized augmented reality marketing.
Links
https://www.meta.com/blog/quest/connect-2024-keynote-recap-quest-3s-llama-3-2-ai-wearables-mixed-reality/
https://www.meta.com/blog/quest/orion-ar-glasses-augmented-reality/
https://tech.facebook.com/reality-labs/2021/3/inside-facebook-reality-labs-wrist-based-interaction-for-the-next-computing-platform/
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