Perplexity AI has upgraded their pro search tier to offer more advanced human-like problem solving in a search engine context. However, they are facing legal controversy as Forbes claims that Perplexity's AI chatbot is stealing their content without proper attribution. This raises concerns about copyright infringement and the use of AI in publishing. Despite this, Perplexity's Pro Search feature has impressive capabilities, such as solving complex math problems and providing in-depth answers. As marketers, we can benefit from the improved market research and content creation possibilities that Pro Search offers, but it is important to fact-check and be cautious about copyright issues.
Keywords
Perplexity AI, pro search, advanced problem solving, legal controversy, copyright infringement, AI in publishing, market research, content creation, fact-checking, copyright issues
Takeaways
Links:
https://www.perplexity.ai/hub/blog/pro-search-upgraded-for-more-advanced-problem-solving
https://www.axios.com/2024/06/18/forbes-perplexity-ai-legal-action-copyright
