In this episode, Alex discusses two major developments in AI-powered search: Bing's generative search experience and OpenAI's search GPT prototype. Bing's generative search combines generative AI and large language models to provide tailored search results for user queries. OpenAI's search GPT prototype aims to respond to questions with up-to-date information from the web and allows users to ask follow-up questions. Both Bing and OpenAI address the concerns of publishers and creators by partnering with them and providing clear links to relevant sources. The episode concludes with a call to action for listeners to follow and review the podcast.
Keywords
AI marketing, AI search, Bing generative search, OpenAI search GPT, tailored search results, user queries, publishers and creators
Takeaways
Links:
https://blogs.bing.com/search/July-2024/generativesearch
https://x.com/OpenAI/status/1816536290822881780
https://openai.com/index/searchgpt-prototype/
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