Description

Tommy Linstroth, founder of Green Badger, shares his journey of starting a SaaS platform for automating green construction compliance. He discusses his background in sustainability and real estate development, as well as his transition from consulting to technology.

He concludes with advice for SAS companies and the value of content marketing and customer education.

Takeaways

• Wireframing and prototyping are essential in the development process of a software company.
• Understanding the customer's pain points and speaking their language is crucial for successful sales and marketing.
• Price should not be a barrier to customer acquisition, especially in the early stages of a company.
• Building a strong team and delegating responsibilities is key to scaling a business.
• Content marketing and customer education are effective strategies for customer acquisition and retention.

Chapters
00:00 Introduction and Technical Difficulties
02:10 Background and Starting Green Badger
03:46 Entrepreneurial Spirit and Starting a Consulting Firm
04:40 Transitioning to a Software Company
06:31 Challenges and Successes in Consulting
08:13 Hiring and Outsourcing
09:36 The Importance of Wireframing and Prototyping
11:05 Sales and Marketing Strategies
12:23 Challenges of Changing the Status Quo
13:14 Pricing and Customer Acquisition
14:48 Customer Onboarding and Retention
16:09 Expanding Product Offerings
20:38 Lessons Learned and Advice for SAS Companies
23:14 Content Marketing and Customer Education
24:54 Future Goals and Dominating the Market
26:02 Growth and Delegating Responsibilities
27:05 Conclusion and Contact Information

Links

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