Felix, co-founder of Troop, shares his journey in entrepreneurship and the challenges he faced in the fintech industry. He discusses the importance of combining civic responsibility with a professional career and the influence of his entrepreneurial family.
Felix also talks about his transition to the financial sector and the role of sales in his career. He shares insights on fundraising, building a team, and the value of customer centricity. Felix provides advice for entrepreneurs in fintech and emphasizes the importance of balancing instincts and feedback.
Chapters
00:00 Introduction and Background
01:18 Combining Civic Responsibility and Professional Career
04:22 Transition to the Financial Sector
05:19 Discovering the Importance of Product and Problem-Solving
06:15 Learning from Sales Experience at Bloomberg
07:14 Joining Riskified and Transitioning to Sales
08:12 Working at Verif and Observing Fundraising Success
10:39 Meeting Co-founder and Building a Relationship
12:06 Advice for Co-founders and Hiring
14:06 The Idea for Troop and Initial Steps
15:30 Fundraising and Valuation Reset
19:21 Importance of Customer Centricity and User Research
21:51 Sales Strategies and PR in the Fintech Industry
22:20 Copywriting and Branding
24:12 Product Launch and Timing
27:01 Building a Sales Team and Future Fundraising
28:50 Biggest Challenges and Struggles in Entrepreneurship
30:21Vision and Future Growth of Troop
31:17 Advice for Entrepreneurs in Fintech
36:13 Balancing Instincts and Feedback
37:19 Following Troop on LinkedIn
37:48 TikTok Marketing for B2B
38:32 Long-haired fintech founders?
Guest Links
https://troop.com/
https://twitter.com/felixtabary?lang=en
https://www.linkedin.com/in/felixtroop/
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