Max is an email copywriter and student entrepreneur, shares his journey in the e-commerce and copywriting space.
He started by running a sports card business in college and then transitioned to copywriting for various brands, eventually specializing in e-commerce email marketing.
He built his own agency that focuses on email and SMS marketing for e-commerce brands. Max emphasizes the importance of infrastructure and design in email marketing, stating that copy is overrated.
He also discusses the different stages of clients and the level of involvement they have in the process. Max shares how he manages his time as a student entrepreneur, emphasizing the importance of prioritizing and cutting out distractions.
He discusses his journey of building a business while still in college and the value of completing his degree. Max also talks about the role of content creation, particularly on Twitter and YouTube, in building his reputation and acquiring clients.
He highlights the power of networking and building authority in his niche. Max concludes by encouraging early-stage entrepreneurs to dedicate consistent time and effort to their goals.
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