Mirko Peters, an expert in data analytics, discusses the importance of data quality and its impact on business growth. He shares his journey into data science and how he utilized data in marketing roles.
Mirko also talks about the role of data warehousing in improving marketing metrics and the significance of segmentation and targeting.
He emphasizes the importance of storytelling with data and offers actionable steps for utilizing data analytics for business growth.
Takeaways- Data quality is crucial for effective data analytics and business growth.-
Segmentation and targeting are essential for optimizing marketing campaigns.
Machine learning and AI can enhance marketing strategies but cannot replace creativity.
Building an online brand requires utilizing various channels and recycling content.
Asking the right business questions and storytelling with data are key to utilizing data analytics for business growth.
Chapters
00:00 Introduction and Background
02:52 Getting Into Data Science
06:06 Utilizing Data in Marketing
09:48 Data Warehousing and Marketing Metrics
14:06 Segmentation and Targeting
19:59 Building a Data Analytics Magazine
26:03 Growing the Magazine and Monetization
29:04Target Audience and Data Quality
30:01 Utilizing Data Analytics for Business Growth
33:02 Conclusion and Contact Information
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