Why Listen: Unlock unique strategies for enhancing your leadership skills.
Ama Cobbina, a business development leader, explores the challenges of becoming a leader and suggests that the difficulty lies in specialists learning to become T-Shaped, moving from their core skill set of depth and learning how to embrace breadth. This philosophical discussion as well as practice tools for how leaders can embrace a generalist mindset is the focus of this episode.
Conversation Highlights
Ama Cobbina is a business development leader who prides themselves on strategic decision making as a generalist connector. They have connected the dots of sales lifecycles, marketing and business health for 15+ years advocating for frameworks that build commonality, interdependence and value creation. A member of the Proposal Industry Expert Advisory Board and Mentor, Ama seeks to help organizations orient themselves towards the necessary mindsets around meeting their business needs holistically. Trained in the ultimate generalist profession of Architecture and bringing those skills into their professional career has served them well in thinking about formulating how generalism is viable or even inevitable path forward.
LinkedIn: Ama Cobbina
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