Marty Michael is a Co-Founder of Headgum, a Podcast Network with offices in LA & NYC.
Topics :
- If you hustle & are good at what you do, it’s never too late to start
- The pandemic led to increase of celebrities starting podcasts
- Characteristics of successful podcasts : consistent content & stay true to what they want to accomplish
- Podcast networks are a collections of podcasts where they help grow & monetize the show
- Gumball sells podcast advertising to brands, Headgum Studios focuses on creating shows & content from scratch
- Coming up with 300+ names before landing on Headgum
- Helping brands reach their target demographic through podcast advertising
- Host read ads perform stronger vs producer style ads
- Different style of podcast reads : Dynamic Insertion, Embedded & Streaming Ad Insertion
- Spotify locking in exclusive deals with Joe Rogan, Michelle Obama etc
- The halo effect of new hosts attracting new audiences to podcasts
- Marty Podcast recommendations : Dead Eyes, The Daily & Serial
- Going remote with all podcasters when the pandemic first hit
- Other ways to monetize podcasts outside of merch, reads, paywalls etc
- Clubhouse stepping in as a new audio only platform
- Raising $2 Million in funding with USF
- Headgum to become the SNL of podcasts
- Previous career experiences helped strengthen his Sales skills
- Biggest weakness : trying to stick to a routine / Great strength : ability to communicate with people on a human level
- Being raised in Portland, Oregon
- Biggest lesson from 2020 : Stay positive & be happy in the moment
- First thing Marty is doing when the pandemic ends : play basketball
- Challenge for the listeners : live in the moment, stay hard working & stay positive
Connect with Marty!
Instagram : @KidMarty
Check out Headgum!
Instagram : @Headgum
Website : Headgum.com
Pod recommendations : Dead Eyes
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