Rafael Horta is a pioneer in the police social media world. He and his partner, Nick, started the first police podcast in the world! From there, they took over social media with many of their videos going viral!
Rafael explained to us their social media strategy, how it aligns with the police's goals, and how to make a viral video. He also told us if the ticket quota is real, if the cops + donuts stereotype is true, touched on the current Miami issues, and more!
Enjoy!
Rafael Horta:
Instagram: https://www.instagram.com/p/C8HWCX5x7O7/
Miami Police Department:
Instagram: https://www.instagram.com/mpdpolice
Eduardo Moya:
Instagram: https://www.instagram.com/mr_moya/
Manny Alfonso:
Instagram: https://www.instagram.com/mannyalfonso8/
Follow Us! - A Day in Miami:
Instagram: https://www.instagram.com/adayinmiami/
Listen on Spotify:
https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID
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Produced by: Ben Schwede
Instagram: https://www.instagram.com/bendzisan/
0:00 Intro
0:48 First Police Station with a Podcast
1:55 Approved by the Chief
3:10 Catching Attention and Analytics
5:08 Quantifiable Results
6:40 Aliens in Bayside
11:31 Donuts in the Intersections
12:30 Provoking Officers
15:50 Pulling Drivers Over
17:51 Good Side of Miami
19:31 Police Officers are Regular People
21:08 Is Ticket Quota Real?
23:08 Cops and Donuts
24:33 Fit Cops
25:33 Showing Behind the Scenes
27:13 Craziest Police Story
30:05 Crazy Good Police Story
32:15 Defunding Police
34:48 Protests
36:15 Arrests from Social Media
37:26 New Technology
39:57 Recruitment
43:14 AI Dogs and Humanoids
44:26 Outro
