In this episode of GreenTruth, host Chantal Kerr-Sheppard speaks with Ricardo Mulas, co-founder of E6PR, a company redefining packaging with their innovative biodegradable six-pack rings. From his unexpected journey into sustainability to the challenges of driving corporate and consumer change, Ricardo shares how E6PR is tackling plastic pollution and creating sustainable solutions that are transforming the industry.
Key Takeaways:
- Innovative Solution: E6PR’s biodegradable six-pack rings are the first sustainable can holders in the market, made entirely from plant fibers without plastic or adhesives.
- Environmental Impact: The rings are certified home-compostable and biodegradable, breaking down in less than 100 days under proper composting conditions.
- Ricardo’s Journey: A former investment banker, Ricardo discovered his passion for sustainability while helping develop the E6PR product, leading to a 7-year commitment.
- Challenges in Sustainability: The shift to sustainable practices often faces resistance due to cost concerns, but corporations and individuals share responsibility in fostering change.
- Affordability Goals: Initially 10 times the cost of plastic rings, E6PR has reduced prices by 45% since 2018 and is now competitive with recycled plastic solutions.
- Adoption Strategy: E6PR began by targeting craft and artisanal beverage makers, who are more willing to invest in sustainable solutions for their higher-margin products.
Ricardo emphasizes the need for both consumers and corporations to prioritize sustainability over cost for a greener future.
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