In this episode of GreenTruth, Chantal Kerr-Sheppard sits down with Wlodek Bogucki—a man whose life journey spans from fighting for freedom in Poland’s Solidarity movement to shaping global finance, and now, revolutionizing sustainable agriculture. Wlodek is spearheading the global rollout of Nutriselect Pure, a new organic mineral fertilizer that just might outperform its synthetic counterparts. We explore whether nature can not only compete—but actually win—and why it's still so hard to scale green tech that works.
From Rebel to Regenerator: Wlodek's personal journey—from political exile to private banking and back to agriculture.
A Breakthrough Fertilizer: Why Nutriselect Pure could be the first natural product to outperform synthetic fertilizers by 20–30%.
The Fertilizer Dilemma: Organic = low yield. Synthetic = soil degradation. Is there a third way?
Natural Turbocharge: How activating soil bacteria supercharges nitrogen absorption—without pollution.
Precision Meets Organic: For the first time, a measurable, consistent, and scalable natural fertilizer.
The 120-Year Stalemate: Why innovation in agriculture has been so slow—and why this might be the game-changer we’ve been waiting for.
A Third Way for Farming
Nutriselect Pure promises to be more organic than traditional fertilizers and more effective than synthetics — a proposition that’s shaking up assumptions in the agricultural world.
Winning Over the Sceptics
While early adopters (mainly farmers in Poland and Turkey) report 20–30% yield boosts, institutional testing is now a key focus to silence doubts and earn scientific validation globally.
Global Green Yield Discovery Voyage
A bold initiative to distribute free fertilizer to universities, institutes, and ag leaders across all continents — asking only one thing in return: "Test and measure."
Systemic Barriers to Innovation
Despite EU claims of prioritizing green innovation, Wlodek has encountered silence from regulators and institutional gatekeepers — even with certified organic status in hand.
Economic Upside
Nutriselect Pure competes with premium synthetics on price, but can boost farm profitability by 40% through improved yields and soil health — reshaping ROI for farmers.
Lowest Carbon Footprint Fertilizer
The product isn't just good for soil and plants — it also reduces emissions, offering a win for climate-focused industries from textiles to food production.
Unscalable Good Intentions
EU green farming funds are currently focused on local, non-scalable projects. Wlodek makes the case: “We can green the entire continent — if someone just picks up the phone.”
Private Funding, Public Irony
Without public sector support, Ticuna must rely on private capital — ironically risking monopolization of the very innovation that could democratize ecological farming.
Advice to Changemakers
“Don’t expect applause. Budget more time. Expect resistance. And never give up.” Wlodek’s hard-earned advice for innovators facing institutional inertia.
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