In this episode of the Modern Merchant Podcast, host Travis Mariea, CEO of Flxpoint, sits down with Lee Cochran of Realtree to dive into how Realtree is leveraging top-notch technology to enhance its brand and connect with its customers like never before.
🚀 **What's Inside:**
- An overview of Realtree's e-commerce journey and their commitment to delivering an exceptional online shopping experience.
- Insight into their powerful tech stack featuring BigCommerce, Ampliance, and FlxPoint, and how these tools are transforming their operations.
- The seamless integration of partners through FlxPoint, which allows them to expand their product catalog effortlessly.
- Realtree’s strategic focus on growing its direct-to-consumer channel and the addition of more drop ship brands to stay relevant in the market.
- The importance of storytelling and creating an engaging user experience in the e-commerce landscape.
Join us as we explore how Realtree is not just keeping up with the times but setting new standards in the online retail world. Whether you're a long-time fan or new to our brand, this video offers valuable insights into our innovative approach and future plans.
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