In the "Modern Merchant Podcast," Travis, CEO of Flxpoint, interviews Jamie Bordon, Head of Ecommerce at SOLETRADER, a UK-based retailer with about 30 stores and a significant online presence, focusing on selling a wide range of footwear.
They discuss the importance of offering unique and innovative products to cater to a broad target market, both in physical stores and online. SOLETRADER differentiates its online presence by not just competing on products but providing a distinct shopping experience.
Jamie highlights their use of technology, such as Flxpoint to streamline operations and embrace a marketplace model, facilitating direct-to-consumer sales on their platform.
The podcast also delves into SOLETRADER's future plans, including a major website re-platforming to a composable, headless site using BigCommerce, Storyblok, and Algolia to enhance performance and customer experience.
Chapters:
00:00 Introduction and Overview of SOLETRADER
01:29 Target Market and Differentiation
05:13 Priorities and Goals for the Year
07:29 Launching a Marketplace
09:49 Integration with Flxpoint
14:57 Tech Stack and Composable Build
22:55 Being a Modern Merchant
Be sure to follow along:
LinkedIn - https://www.linkedin.com/company/flxpoint/
YouTube - https://www.youtube.com/@flxpoint
Instagram - https://www.instagram.com/flxpoint/
Facebook - https://www.facebook.com/flxpoint
