In this episode of the Modern Merchant Podcast, Travis Mariea interviews Jonathan "Cole" Williams, the owner of Black Patch Performance.
They discuss Black Patch Performance's business model, the balance between brick-and-mortar and online sales, and the benefits of having a retail store for product evaluation.
They also talk about the challenges of managing product data and descriptions and the reasons why Black Patch Performance chose Flxpoint as their data management solution.
Finally, they discuss Black Patch Performance's future plans, including building monthly recurring revenue and leveraging payment plans.
Takeaways
—Black Patch Performance primarily sells automotive products, with a focus on truck and pickup accessories.
—The balance between brick-and-mortar and online sales is important for Black Patch Performance, with retail sales making up a significant portion of their revenue.
—Having a retail store allows Black Patch Performance to evaluate products, build relationships with suppliers, and provide a hands-on experience for customers.
—Managing product data and descriptions can be challenging in the automotive industry, but Flxpoint's mapping templates and rules engine have helped Black Patch Performance streamline the process.
—Black Patch Performance is focused on building monthly recurring revenue and leveraging payment plans to provide more consistent income and attract customers.
Chapters
00:00 Introduction and Overview
00:25 Black Patch Performance's Business Model
01:39 Balance Between Brick and Mortar and Online Sales
07:23 Benefits of Retail Store for Product Evaluation
09:16 Challenges with Product Data and Descriptions
14:12 Reasons for Choosing Flxpoint
25:06 Managing Reference Identifiers with Flxpoint
29:45 Flxpoint's Role in Managing Supplier Data
35:40 Future Plans: Building Monthly Recurring Revenue and Leveraging Payment Plans
