In this episode of the Modern Merchant podcast, host Travis Mariea interviews Matt Smith, President of Prevail Ventures, an ecommerce company focused on the outdoor and hunting gear industries.
A key part of Prevail's strategy is leveraging ecommerce technologies and partnerships to efficiently manage a large product catalog across multiple sales channels. For example, Prevail has built custom tools to streamline product data flows and has partnered with solutions like Flxpoint to centralize inventory and orders. Prevail also focuses on developing strong relationships with brands by helping them with inventory management, pricing strategies, and protecting their products from unauthorized resellers.
The outdoor and hunting industries have traditionally been more rooted in brick-and-mortar retail. However, Matt explains that ecommerce activity, especially on marketplaces like Amazon, has grown rapidly in recent years. Though in-store shopping still plays an important role, more outdoor brands and retailers are beginning to embrace omnichannel models. As a passionate hunter himself, Matt remains invested in the success of independent retailers but believes ecommerce will continue gaining significant market share thanks to convenience, product selection, and innovative customer service offerings.
