Shideler Bennett shares his journey as an entrepreneur and how he built a successful cookie empire with Crumble. He started by buying businesses instead of pursuing a traditional career path. Through his experiences, he learned valuable lessons and made mistakes along the way. Shidler emphasizes the importance of partnerships and structuring deals with equity and debt. He also discusses the motivation behind his work and the challenges of hiring and managing general managers. Overall, his story highlights the attainability of entrepreneurship and the importance of clear communication and understanding in partnerships.
