Description

Scott Porter, the owner of San Diablo Artisan Churros, shares his entrepreneurial journey of creating a unique and memorable churro experience. He was inspired by his love for Mexican food and the desire to bring high-quality churros to the United States. Scott started his business by participating in a harvest festival as a food vendor and quickly gained popularity. Over the years, San Diablo Churros has expanded into three different business units: events, e-commerce, and frozen churros. Scott emphasizes the importance of getting his churros in people's mouths and creating an extraordinary and distinctive experience for customers.

Takeaways:

• Passion for a product and a desire to create a unique experience can drive entrepreneurial success.
• Adaptability is crucial in business, especially during challenging times like the COVID-19 pandemic.
• Word-of-mouth marketing and creating a memorable experience for customers can be powerful tools for attracting new customers.
• Incorporating elements of surprise, delight, and personalization can enhance the overall customer experience.
• Faith and trust in God can provide guidance and peace during the ups and downs of entrepreneurship.