In the latest episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Luke Carlson, founder and CEO of Discover Strength, to explore the key strategies for making your fitness business the top employee destination. Luke shares his expert insights on how gym owners can attract, retain, and train A-players, offering actionable advice on building a culture that prioritizes employees and elevates the overall business.
Key takeaways include:
How to implement a four-step hiring process to attract top talent
The importance of focusing on "first who, then what" when building a team
Best practices for creating an impactful onboarding experience
Why maintaining high employee engagement is crucial for long-term success
How to foster an employee-centric culture that drives business growth
Don’t miss this episode packed with strategies to help you build a high-performing team and elevate your gym to new heights!
#A-PlayerTeam #TopEmployeeDestination #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #DiscoverStrength #LukeCarlson #TopRatedGym00:00 Introduction
00:38 Meet Luke Carlson: Visionary Leader in Fitness
01:53 The Philosophy of 'First Who, Then What'
04:17 The Importance of Hiring and Onboarding
07:09 Benefits of a High-Performance Employee Base
12:43 The Four-Step Interview Process
26:51 Balancing Internal Promotions and External Hires
32:16 The Importance of Constant Talent Upgrades
32:32 Red Flags in Hiring: If It's Not a Hell Yes, It's a Hell No
33:17 Attracting A Players: Lessons from the NBA and Marines
35:41 Taking Your Business Seriously: The McDonald's Approach to Fitness
37:19 The Critical Role of Onboarding: Creating a Significant Emotional Experience
38:30 Day One: Setting the Tone for New Employees
52:42 The Importance of Pruning: Letting Go of B and C Players
58:04 Final Thoughts and Recommendations
