Don’t miss the latest episode of the Top Rated Gym Podcast with Jeff Sanders, Chief Growth Officer at Energy Fitness! Get the insider strategies you need to scale your gym, from using data analytics to optimize operations and grow memberships, to mastering marketing channels and tracking ad spend for maximum impact. If you’re ready to overcome challenges and turn your gym into a top-rated fitness brand, this episode is packed with actionable insights you can’t afford to miss!
00:00 Introduction to Top Rated Gym Podcast
00:29 Meet Jeff Sanders: Chief Growth Officer at Energy Fitness
02:16 The Importance of Data in Gym Marketing
11:18 Tracking Ad Spend and Effectiveness
16:23 Real-Life Examples of Data-Driven Decisions
18:48 The Value of Historical Data and Industry Trends
26:26 Encouragement for Data-Driven Gym Owners
29:39 The Cost of Digital Advertising
29:59 Understanding Lifetime Value
30:52 Strategic Thinking in Business
31:50 The Role of Data in Decision Making
33:33 Optimizing Website Analytics
36:02 Simplifying Lead Capture Forms
38:10 The Importance of Industry Data
39:51 Implementing Data-Driven Strategies
45:00 Maintaining and Analyzing Data
48:14 Resources for Learning and Growth
53:34 Final Thoughts and Contact Information
