Erin Riley runs one of the biggest ad agencies in the world. As the Global CEO of TBWA, she’s built her career on disruption, bravery, and never settling for “good enough.” In this episode, Erin breaks down the three decisions that made her a leader, the brutal truth about mediocrity, and what it really means to protect the soul of a creative company. From pitching Viagra early in her career to leading a global network behind brands like Apple and Adidas, Erin proves what it takes to become a true boss in advertising.
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