JPMorgan Chase is taking cues from fashion to redefine what a credit card can be. Chief Brand Officer Leanne Fremar joins Breaking and Entering Media to share how her background at Gucci, Ralph Lauren, and Starbucks shaped a bold new campaign that treats the Sapphire Reserve like a luxury handbag. We dive into building brands in-house, collaborating with icons like Claudia Schiffer and Hailey Bieber, and why creativity is the key to making finance feel aspirational.
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