MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests.
Highlights:
What are MSP buyers looking for?
Buyer outreach tactics currently used
Randomized outreach
No personalization
Commodity approach to M&A
Advice for how to reach
Make it personal
Develop relationships
Communicate, don't solicit
Sell your yourself, not the other MSP
