In this episode, I'm breaking down the crucial difference between content and messaging—a distinction that could be the reason why your Instagram content isn’t converting into clients! If you’ve been posting consistently but still not seeing inquiries in your DMs, this episode is for you.
You’ll learn:
Key Points:
Content is how you Present – Think of your content like the wrapping on a gift. It’s the visual and structural side of how you present what you do.
Messaging is how you Convert – Messaging is what powers your content. It's about tapping into what your ideal client is thinking and feeling, and using language that resonates so deeply with them that they feel compelled to take action.
Why Most Coaches Get Stuck – You might have the content strategy down, posting Reels and carousels five days a week, but without strong messaging that taps into buyer psychology, it won’t translate into client inquiries.
The Missing Piece – You need to balance content types with strategic messaging. Your content should educate, entertain, and inspire, while your messaging should focus on speaking to your clients' desires, pain points, and emotions.
The Power of Emotional Connection – People buy based on emotion. I’ll show you how to leverage this in your messaging so your audience doesn’t just like your content—they need what you’re offering.
If you're ready to resurrect your engagement, sign clients, and finally go full-time in your business, then you need to join my FREE 7 Deadly Sins of Content challenge!
In just 3 days, you’ll learn how to fix the most common mistakes coaches make in their content that prevent them from converting followers into paying clients. Say goodbye to content that falls flat and hello to DM inquiries and a thriving business.
Sign up here: https://jesskwasny.lpages.co/7deadlycontentsins/
