Get your #Thanksgiving Weekend preview with EDO's "Who Won the Week?" — absolutely ~stuffed~ with all the #sports media stories you need to get ready for the holiday weekend!
Can brands really expect to receive $1.3 MILLION in media value can from a 30 second ad during #Amazon’s inaugural Black Friday #NFL game? And can this year’s Thanksgiving NFL games (#FOX, #CBS, #NBC) match the audience of last year’s Giants-Cowboys blockbuster on FOX?
EDO Media Analyst Matt Ulrich and Next in Media’s Michael Shields answer these burning questions — and then deliver what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.
This week’s sports media and TV advertising insights (with time stamps!):
(-10:40) - What kinds of audiences can we expect from this year’s Thanksgiving NFL games after last year’s Giants-Cowboys blockbuster?
(-9:41) - #2 Ohio State vs. #3 Michigan on FOX headlines weekend college football slate
(-8:17) - The Dolphins are compelling, the Jets are struggling — what does it mean for Amazon’s inaugural Black Friday NFL game?
(-7:15) - EDO boldly predicts the media value of the Black Friday game.
(-4:20) - Real Media Nerd Hours: Matt and Mike break down the interactive and targeted ad formats Amazon will roll out during the Black Friday game.
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