The #holiday TV advertising season is underway, and we’re talking all about it on Who Won the Week?, EDO’s weekly sports and advertising video series.
On our show this week, EDO Media Analyst Matt Ulrich and veteran ad industry reporter Michael Shields break down Walmart’s opening salvo in the Battle for Black Friday, a highly effective ad that reunites stars of the 2004 hit comedy Mean Girls.
Plus, we look at the record-setting success of this year’s NFL International Series and adidas’ powerful ad starring Kansas City Chiefs quarterback Patrick Mahomes. Tune in for your weekly fix of #sports and TV advertising!
(-6:33) - International Series sets record rating for #NFL Network
(-4:56) - Walmart’s Mean Girls reunion kicks off holiday ad rush
(-1:27) - adidas ad starring Patrick Mahomes is brand’s most impactful ad of the year
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