Dalton Henshaw is the founder and CEO of Bullfrog.
Starting his career at just 18 with a men's lifestyle publication, Dalton has spent the last 5 years making significant strides in the advertising industry, collaborating with both global and national brands. His expertise in storytelling and business development, along with his forward-thinking approach to digital media, offers a fresh perspective on the world of advertising and production.
In this episode, Dalton shares his thoughts on the essential role of production in the creative process.
He highlights the importance of involving production teams early, the key traits of an exceptional producer, and the changing relationship between account service and production roles.
Dalton's hiring philosophy focuses on a can-do attitude and the benefits of side hustles, which reflect a proactive and inventive spirit.
We also explore Dalton's thoughts on the role of technology in production, the need for strategic problem-solving, and the cultural transformation towards greater industry collaboration.
He underscores the importance of continuous learning, mentorship, and mutual support to propel the industry forward.
