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John James says the #1 mistake small brands make is emulating big brands
https://lnkd.in/e4yXw4k5

Data shows it is a tough time to be a startup from Peter Walker of Carta
https://lnkd.in/ewia3ywh

Rick Bradberry from Forrester says the buying process has changed, so you can’t force your funnel on buyers
https://lnkd.in/eZkdD--3