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Mert Bürian breaks down Hoka’s growth and provides some great insights for all challenger brands. https://lnkd.in/e5-Z-QUu𝗠𝘆 𝗧𝗮𝗸𝗲: - It isn’t Differentiation vs. Distinctiveness; Both are Critical for GrowthDifferentiation helps you stand out in the market, while distinctiveness makes your brand memorable. Successful brands leverage both to create a strong market presence.- Start by Owning a NicheBegin with a specific target audience and become the go-to brand within that niche. This focused approach can create a loyal customer base and drive word-of-mouth marketing.- Find Evangelists to Promote You Within That Niche Identify and nurture brand advocates who are passionate about your product. These evangelists can significantly amplify your reach and credibility within the niche.Lenny Rachitsky interviews Mike Maples, Jr, who shares three things successful founders do differently. https://lnkd.in/eHhqKXgUMike’s Three Things Successful Founders Do Differently- Movements- Storytelling- Disagreeableness𝗠𝘆 𝗧𝗮𝗸𝗲: 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗬𝗼𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻Have a compelling vision centered on your customers' success, not just your company's success. Inspire your team and your customers with this vision.𝗧𝗵𝗶𝗻𝗸 𝗔𝗯𝗼𝘂𝘁 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴Effective storytelling builds emotional connections and makes your brand memorable. Develop and share stories that resonate with your audience across all channels.𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗘𝗻𝗲𝗺𝗶𝗲𝘀Take a stand against challenges that hinder your customers' success. This creates a clear opposition and strengthens your brand’s identity and mission.Martí Gou, CEO of Gretel, announces they are shutting down and shares some valuable lessons from the experience. https://lnkd.in/edRTt5Eu𝗠𝘆 𝗧𝗮𝗸𝗲: 𝗧𝗵𝗲 𝗣𝗮𝗶𝗻 𝗼𝗳 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝗮𝗶𝗹𝘂𝗿𝗲I hate stories like this. Martí and his team worked hard, had a passion, and tried to create a product that would improve people's lives, but they couldn't make it work. Martí offers many terrific insights, especially around MVPs:The concept of MVP, as many people understand it, is flawed. If you don't solve a pain point for users exceptionally well and seamlessly, it's going to be tough.Capturing a user's time and attention is one of the hardest things to do in business. If you manage to do that, you must provide immediate value, not use the user's time to improve your product.