On the season finale of The Business of HLTH Podcast, host Natalie Dolphin sits down with Sara Jónsdóttir founder and CEO of Revel Cares — the first wearable underwear brand in Canada to receive medical recognition for its leak-proof technology.
Sara shares the story behind Revel’s creation, inspired by a frustrating moment during an internship, and how that personal experience fueled a mission to transform period care. From navigating the rigorous path to clinical validation to scaling a consumer product without compromising quality, Sara opens up about what it really takes to innovate in a space long overdue for disruption.
We cover:
What “medically recognized” means (and why it matters)
The product testing and documentation that set Revel apart
Fundraising as a female founder in femtech
Her vision for redefining dignity, comfort, and choice in period care
🎧 Listen now to hear how Sara is turning a moment of embarrassment into a movement for better care.
