In this compelling episode of The Refinery Podcast, host Rick Burris welcomes back Laurel Johnson, a master negotiator and sales expert with over 40 years of experience in sales, negotiation, and business brokerage. Laurel, often called the “deal whisperer”, has spent nearly two decades training negotiators worldwide, helping individuals and businesses navigate high-stakes deals with confidence and strategy.
Join us as we explore:
✔️ The key differences between sales and negotiation—and why mastering both is crucial for success.
✔️ How emotional intelligence and strategic communication transform negotiations.
✔️ Why most people unknowingly negotiate poorly—and how to turn the tables in your favor.
✔️ Real-world negotiation insights from Laurel’s career in corporate sales, business brokerage, and global deal-making.
✔️ Practical techniques to disarm conflicts, uncover mutual goals, and lead negotiations to win-win outcomes.
Laurel shares her journey from being an award-winning sales professional to becoming a sought-after negotiation trainer, working with global corporations and small businesses alike. Her approach isn’t about manipulation, it’s about clarity, leadership, and creating lasting agreements that benefit all parties.
🎧 Listen now and elevate your negotiation game!
📌 Connect with Laurel Johnson🔗 https://www.linkedin.com/in/laurel-johnson-3465b0/
📌 Follow The Refinery Podcast for more expert insights!#Negotiation #Sales #Leadership #Podcast #BusinessGrowth
