What does it mean to be a master of marketing? For some, it's about sales and numbers. For others, it's about creativity and self-expression. And for others still, it's about making a difference in the world. At its core, marketing is about understanding people and what they want or need. It's about finding a way to connect with them and give them what they're looking for. And it's about doing all of this in a way that is ethical and responsible. That is what today's guest, Craig Handley, talks about.
As an entrepreneur, speaker, musician, and philanthropist, Craig lives life like extreme sports. An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful "Listen Up Espanol," which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA.
Tune in to learn about Craig's marketing techniques and how he creates authentic connections with people quickly and seamlessly.
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