Description

In this article, you will learn why creating a LinkedIn Newsletter is beneficial, along with its pros and cons.

We'll also cover how to get started and feel comfortable sharing yourself in a professional environment like LinkedIn.

Why Create a LinkedIn Newsletter?

• Lead Generation: A newsletter can drive traffic to your profile and increase leads.
• Brand Building: Establish your personal or company brand as a thought leader.
• Networking: Engage with your audience and build meaningful connections.
• Legacy: Inspired by Alex Hormozi's approach of providing immense value for free, a newsletter can help you leave a lasting impact.

Pros and Cons

• Pros: Direct communication with your audience Higher engagement compared to regular posts Ability to share long-form content Establishing authority in your niche
• Cons: Requires consistent effort and time. Content creation can be challenging. Potential initial low engagement.

Getting Started

• Define Your Purpose: Understand why you want to start a newsletter and what you aim to achieve.
• For me, I want to help others build their professional brand because it has done so much for me in terms of my career.
• I want to help others by breaking down the steps, especially if they are starting off and they aren't even sure what to write about.

• Choose Your Niche: Select a specific area of expertise you are passionate about.
• If you have many interests, like I do. Just pick one and start.

• Create a Content Plan: Plan your content themes, frequency, and types of posts (e.g., articles, case studies, tips).

Just start writing; it doesn't have to be brilliant. If you find yourself comparing. Then Just STOP. Notice why you are feeling that way.

Are you feeling insecure because you think your boss will think you aren't focused on the right activities?

Having this self-awareness will help you realize whether you are making things up or if they are true.

Sharing Yourself on LinkedIn

• Be Authentic: Share personal stories and experiences to connect with your audience.

You will build relationships organically. When I went on my 16-day Solo Road Trip to Canada, I stopped by and met some people that I'd never met in real life. We became friends through Social media, and we engaged with each other's content on the Asian American Experience.

• Provide Value: Offer actionable insights and advice.

For instance, let's say you have 1,000 subscribers and you compare yourself to people who have 5,000 subscribers. You forget that most people don't have a LinkedIn, so your advice can be helpful, especially for those in the beginning stages.

• Engage with Your Audience: Respond to comments and encourage discussions.

This is something I need to get better at. Especially if you have the habit of going down the rabbit hole of spending too much time on social media. I've found it much easier to make content recently than consume it all the time.

There needs to be a balance, so set what those boundaries for you.

• Consistency: Post regularly to keep your audience engaged.

Make sure you have a game plan or a goal. Let's say my goal is to have 52 Newsletter Articles in 2024. It's good to have a long-term goal because you don't want to be so hard on yourself. Let's say you want to take a break during the summer. You can block off 3 hours and bang out 6 LinkedIn Newsletters, and be five weeks ahead of plan.