Description

The language you use can either strengthen or damage your relationship with customers. It can seem tricky, but with a little forethought, you purposely create more positive relationships, leading to more loyal customers.

• 12 factors that can influence how the language you use is interpreted
• Cultural terms of endearment can land you in hot water
• How what you refer to your collective customers can either set false expectations or create a tighter community

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This episode is an audio version of the article "Using Language To Drive Positive Customer Relationships."

You can read the full article and see any visuals you may have missed here.

*I changed the title later, so ignore the original title at the end of the episode. 😆