Christian sits down with Marty to demystify one of the most talked-about, yet misunderstood topics in product: product strategy. They draw sharp lines between business strategy, go-to-market, vision, and product strategy; dig into why lack of focus masquerades as a “prioritization problem”; and unpack how strong product strategy drives alignment and results.
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Today’s discussion unpacks:
A clear definition of product strategy
How product strategy differs from business strategy
What “we have a prioritization problem” really means
Earning stakeholder trust
Moving from feature roadmaps to outcome-based roadmaps
How to pick focus areas
How to increase the odds of success
When and how AI belongs in your product strategy
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References:
AMD: https://www.amd.com
Amazon: https://www.amazon.com
Apple: https://www.apple.com
Boeing: https://www.boeing.com
Coaching Transformation: Inside Datasite’s Radical Transformation to a Product Model Powerhouse https://www.youtube.com/watch?v=k8qnxHlfXwU
Datasite: https://www.datasite.com
Empowered (book): https://www.svpg.com/books/empowered/
Google DeepMind: https://deepmind.google
Netflix: https://www.netflix.com
Nvidia: https://www.nvidia.com
OpenAI: https://www.openai.com
SpaceX: https://www.spacex.com
TechCrunch: https://techcrunch.com
TSMC: https://www.tsmc.com
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More from SVPG on product strategy:
Articles on product strategy: https://www.svpg.com/insights/product-strategy-articles/
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Where to find Marty Cagan:
LinkedIn: https://www.linkedin.com/in/cagan/
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Where to find Christian Idiodi:
LinkedIn: https://www.linkedin.com/in/cidiodi/
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Where to find SVPG:
SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
Other books: https://www.svpg.com/books/
Articles: https://www.svpg.com/articles/
Workshops: https://www.svpg.com/
Videos: https://www.svpg.com/videos
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Timestamps:
(01:34) Defining product strategy
(05:43) Product strategy vs. business strategy
(13:51) Do you need a product vision?
(16:03) What characterizes a good strategy?
(23:25) How to coach executives on focus
(30:49) Earning stakeholder trust
(36:09) Who should solve and who should strategize?
(38:11) Annual planning vs. real strategy
(41:25) The two components of a product strategy
(45:14) Where product strategies fail
(48:41) How does AI impact product strategy?
(52:43) Strategic pivots: making the strategy a living artifact
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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/
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Production:
Production by supermix.io
