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In this week's episode, Emmanuel sits down with Ollie Smith (Head of Commercial at Duel) to talk about the cost of advocacy. 
 We discuss:
 The problem with relying solely on performance marketing The shifts in consumer behaviour and how brands need to adapt to these changes The ROI of Brand Advocacy and investing in your customersBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so

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