In this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound.
From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally.
Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately?
Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR?
Effectiveness of Infographics [00:07:58] What are your thoughts on the effectiveness of infographics?
Using AI Tools in Campaigns [00:09:14] How have you used MidJourney or other AI tools in your campaigns?
Differences in U.S. vs. Worldwide Digital PR [00:11:07] What do you feel is the biggest difference in the U.S. digital PR scene versus worldwide?
International Content Translation [00:13:45] Can you just take content and translate it into a different language for international pitching?
Universal Acceptance of Digital PR [00:14:45] Do you feel like digital PR is universally accepted as a strategy worldwide?
Digital PR in the U.S. [00:17:45] Is this the time to go all in on digital PR in the US?
UK vs. US Digital PR Mindset [00:19:45] How is the mindset in the UK different when it comes to digital PR?
Universal Practice of Digital PR [00:20:00] Is digital PR accepted as a practice universally?
Pitching in UK vs. US [00:22:59] Do you do a lot of pitching in the UK vs US?
Pitch Process Differences [00:23:13] Is the pitch process different for UK vs US?
Selecting Media Contacts [00:24:42] How do you select media contacts during your outreach process?
Integrating Digital PR with Products [00:29:03] Can you talk about integrating your digital PR campaign with the rest of the product?
Digital PR and Product Launches [00:30:53] How would you integrate digital PR with a product launch?
SEO-Led Approach Benefits [00:31:38] What are the benefits of an SEO-led approach?
Storytelling with Data [00:35:41] How do you approach storytelling with data?
Alternative Data Sources [00:39:35] Besides proprietary data, what are other data sources that make sense?
Using Survey Platforms for Data [00:40:09] Do you leverage survey platforms for data?
Outreach Markets [00:42:43] How do you think about outreach markets?
Validating Media Contacts [00:46:49] Do you validate/confirm your media database?
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