Ian Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode offers valuable perspectives on navigating the complex link building (and buying) landscape.00:00 Welcome to the BuzzStream Podcast00:11 Introducing Ian Howes and Today's Topic01:08 The State of Link Buying in SEO02:33 Why People Still Buy Links04:20 Effective Link Buying Strategies07:31 Risks and Realities of Link Buying10:25 Defining Paid Links and Their Types14:45 Google's Approach to Link Manipulation23:17 Avoiding Risky Link Buying Practices27:54 Identifying Tangential Traffic Sources29:57 Impact of Helpful Content Update on Link Marketplaces35:52 Strategies for Building Links from Scratch42:28 Quality vs. Quantity in Link Building47:44 Common Pitfalls in Link Buying53:12 Concluding Thoughts and Best Practices💻 Check out the full post: https://www.buzzstream.com/blog/link-buying-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
